Assistant/Associate Professor – 9 month
Company Details
University of Arkansas
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ATTENTION CANDIDATES, THIS JOB DESCRIPTION IS A DRAFT. POSITION SUBJECT TO CHANGE BEFORE OFFICIAL POSTING LATER THIS YEAR.
State Title: Assistant/Associate Professor – 9 month
Business Title: (EG) Assistant Professor of Geoscience
Assistant/Associate Professor, Social/Digital Media Analytics in Advertising and Public Relations
Track: Tenure Track
Minimum Qualifications
Measurable required qualifications that will eliminate candidates
With submitted materials, the candidate must demonstrate:
- Terminal degree in Advertising, Public Relations, or a related field from an accredited institution of higher education conferred by the start of appointment.
- Demonstration of and commitment to maintaining a program of national refereed scholarship in advertising, public relations — especially social/digital media analytics — or a related field, including national refereed journal publishing, conference presentations, and research activities.
- At least one year of professional, research, or relevant experience in digital and social media advertising and public relations including persuasive content strategy, development and publication; digital and social analytics; and other relevant experience in advertising or public relations.
- A commitment to building an inclusive scholarly environment through teaching, mentoring, research, outreach, or service as evidenced in the CV or academic excellence statement.
Preferred Qualifications
Measurable preferred qualifications that will help to justify the choices for interviews and final hires.
- Demonstrated commitment and ability to mentor undergraduate, honors, and/or graduate students, including serving on or directing thesis committees and senior papers, etc.
- Demonstrated ability to teach one or more required courses ADPR major courses (Advertising Principles, Public Relations Principles, Public Relations Writing, Creative Strategy and Execution, Media Planning and Strategy, and Account Planning) as well as digital and social media advertising and public relations courses at the undergraduate and graduate levels as evidenced in the teaching philosophy and other required documents.
- Two or more years of professional, research or relevant experience in digital and social media advertising and public relations including persuasive content strategy, development and publication; digital and social analytics; and other relevant experience in advertising or public relations.
- The ability to be an active, involved, and collegial member of a collaborative faculty team, The School of Journalism and Strategic Media, the Fulbright College of Arts and Sciences, the University of Arkansas, and relevant national service organizations.
Knowledge, Skills, and Abilities (KSAs)
Measurable KSAs that will help to justify the choices for interviews and final hires.
- Current knowledge in the field of social/digital media analytics, including social media marketing strategy, influencer marketing, online advertising, social media/influencer metrics, E-Commerce, Artificial Intelligence, and Writing for various social media platforms.
- Skilled with the use of social/media management tools.
- Ability to plan new courses in social/digital media analytics and conduct scholarly research in this field.
Summary of Job Description
The School of Journalism and Strategic Media in the Fulbright College of Arts and Sciences at the University of Arkansas, invites applications for a tenure-track assistant in digital and social/digital media analytics in advertising and/or public relations to start in August 2024. We welcome applicants who have research competencies in a wide range of areas in communication. The ideal candidate should have research productivity and teaching expertise in one or more of the following areas: social/digital media analytics, social media campaign strategies, influencer marketing, online advertising, social media/influencer metrics, E-Commerce, and Artificial Intelligence, along with the individual’s expertise.
The successful candidate must maintain a program of national refereed scholarship, be or demonstrate the potential to be an effective teacher who engages students in the classroom, have professional experience social/digital media analytics in advertising, public relations, or a relevant field, exhibit a commitment to an inclusive scholarly environment and engage collegially in national, university and School service. The successful candidate has a 2/2 teaching load. This is a standard, nine-month, tenure-track position at the assistant professor rank.
Breakdown of Duties
__40___% Teaching
__40___% Research
__20___% Academic Service Activities
__0___% Any other activity not captured above.