Give AEJMC a facelift and win $1,000!
Entries must be received by midnight (EDT) on May 1, 2010
Attention faculty, students, and professional graphic designers! Here is an opportunity to develop a logotype and a theme line for the Association for Education in Journalism and Mass Communication, which will become part of an extended branding campaign. The winning entry will receive $1,000.
The members of the Strategic Planning Implementation subcommittee on Branding (Birgit Wassmuth, Suzette Heiman, Lillie Fears with support from Jennifer McGill and Mich Sineath) invite submissions for a logo and a slogan for AEJMC. This is an open call.
The logo must use the letters AEJMC and communicate what our association stands for in an immediate, effective, and memorable manner. The slogan (also called strap line or catch line) serves like an advertising phrase and must be poignant, brief, and memorable. It must work well with the logo.
The logo design entered in this competition must:
(1) focus on the letters AEJMC (all caps, all lower case, or a combination of U&lc)
(2) be adaptable to multiple uses and platforms (print and online), i.e., directory, newsletters, publications, nametags, and a variety of promotional materials. The logo must not lose impact or legibility when significantly reduced or enlarged.
(3) work well with and retain a sense of balance and internal integrity whether it stands alone or is used in combination with the full name (Association for Education in Journalism and Mass Communication).
(4) be limited to two colors (black plus one color) and reproducible as black and gray when printed in black only.
(5) show no gradations or blends.
(6) be original and authentic. (It cannot include any copyrighted elements)
The slogan entered in conjunction with the logo must:
(1) Project the purpose of AEJMC in a poignant manner as it approaches its second century
(2) be original and authentic. (To test originality, put it in quotation marks and run it through Google.)
(3) be limited to five words or less.
(4) not include objectionable language.
(5) be understood globally.
(6) work well in conjunction with the logo. (Show us two applications!)
How to Enter
1. A submission must consist of the following four items:
a. Small AEJMC logo (approx. 1” x 2”; jpg format)
b. Large AEJMC logo with slogan integrated (approx. 4” x 6”; jpg format)
c. Application: Publication cover (6” x 9”; PDF format)
d. Application: Name badge (approx. 3” x 4”; PDF format)2. Submissions must be sent via email to AEJMCcompetition@AEJMC.org
3. Logo submissions must be sent in jpg format.
4. Whole page designs must be sent in PDF format.
5. Only one submission per person is permitted.
Judging
There will be three rounds of judging to include the AEJMC Board of Directors, AEJMC Council of Divisions, professional graphic designers/firms, and the AEJMC membership.
Round 1
All entries will be blind reviewed electronically by members of the Strategic Planning Implementation subcommittee on Branding (Birgit Wassmuth, Suzette Heiman, Lilie Fears), and the Chair of the Advertising, Public Relations, and Visual Communication divisions of AEJMC. The top 10 finalists will be selected to move on to Round 2 of the competition.
Round 2
The top 10 entries will be blind reviewed electronically by members of the AEJMC Board of Directors, AEJMC Council of Divisions and professional graphic designers/firms. The top five finalists will be selected to move on to Round 3 of the competition.
Round 3
The top five entries will be mounted on boards and placed on display during the AEJMC Denver Conference August 4-7 in the exhibit area of the Sheraton Denver Downtown Hotel. There will be a ballot box placed alongside the display for members to cast their vote for their favorite logo/slogan. Members will only have one vote each.
About Voting
All members will receive a ballot in their conference packets to vote in the AEJMC logo/slogan competition. Members will be asked to select their favorite logo and their favorite slogan. If members lose this ballot, they will not be able to replace it. Once the ballot has been placed into the ballot box, it cannot be retrieved.
Awards
First prize winner (logo & slogan): $1,000; second prize: $750; third prize: $500.
In case the membership selects the winning logo* from one entry and the slogan from another, then the award will be split as follows: The logo winner shall receive $700 and the slogan winner $300.
*The designer of the winning logo will be expected to integrate the winning slogan into their design.
Each entrant is limited to one entry consisting of logo, slogan, and at least two applications. Entries must be submitted electronically. All entries will be blind-reviewed. The designer of the winning entry must be willing to work with the leadership of AEJMC if an adjustment or modification is recommended by the judges. Entries must be received by midnight (EDT) on May 1, 2010. The winner will be announced at the AEJMC annual conference in Denver in August.
The association does reserve the right not to select a winning entry.
About AEJMC
The Association for Education in Journalism and Mass Communication is a nonprofit, educational association of journalism and mass communication educators, students and media professionals. The Association’s mission is to advance education, foster scholarly research, cultivate better professional practice and promote the free flow of communication.
Mission from Constitution and Bylaws
The purpose of the corporation shall be the improvement of education in journalism and mass communication to the end of achieving better professional practice, a better informed public, and wider human understanding. The corporation seeks to achieve this purpose through the functions of (a) encouraging high academic and professional standards for education in mass communication; (b) fostering scholarly research and inquiry in mass communication and facilitating the publication and distribution to the public of reports based on such activity; and (c) supporting freedom of communication consonant with the ideal expressed in the First Amendment of the U.S. Constitution.
Founded: Chicago, IL, November 30, 1912 (American Association of Teachers of Journalism)
Headquarters: 234 Outlet Pointe Boulevard, Suite A, Columbia, SC 29210, (803)798-0271
Membership: 3,781 communication scholars, practitioners globally (September 2009)
Structure: 28 unique divisions and interest groups devoted to communication
Experience: Oldest and largest alliance of communication educators, administrators (college level)
President: Dr. Carol J. Pardun, University of South Carolina (91st person elected)
AEJMC History
On November 30, 1912, a group of 18 journalism educators voted to create an organization called the American Association of Teachers of Journalism. The association’s mission was two-fold: to hold an annual conference of those interested in the teaching of journalism, and to collect statistics relating to schools, courses and teaching in journalism. Willard G. Bleyer of the University of Wisconsin at Madison, who spearheaded the movement to create the group, was elected the first president. Dues were set at $1 per year.
Through the years the group grew steadily, and by 1924 had passed a resolution (proposed by Bleyer) to create a Committee on Research for the association and devote part of the annual conference program to presentation of research results. The next step in this research focus was the creation of a journal to showcase the best research in the field. Originally called the Journalism Bulletin, the first editor was Lawrence Murphy of the University of North Dakota. Dues were raised to $3, with $2 going to support the new journal.
In 1950, AATJ was renamed the Association for Education in Journalism and in 1964, the membership approved a new constitution that created special interest divisions and elected standing committees in AEJMC’s three key areas: Research, Teaching Standards, and Professional Freedom and Responsibility. At the 1965 convention, AEJMC approved its first 10 divisions: Advertising, Communication Theory and Methodology, International Communication, Graphic Arts, History, Magazine, Newspaper, Public Relations, Radio-Television Journalism, and Secondary Education. The divisions would plan convention programs in their areas, and were to report on these activities to the elected standing committees. In 1982, the association added and Mass Communication to its name to reflect the rapid changes taking place in the field.
In January 1999, the association purchased a 6,500 square-foot office building in Columbia, South Carolina, for its first permanent headquarters at a cost of $307,000. One year later fundraising to pay down the $218,000 mortgage on the building had netted more than $20,000 from individual AEJMC members, and $150,000 from three foundations: The William Randolph Hearst Foundation, The Freedom Forum, and The Gannett Foundation.
Through the years, the organization continued to adapt to meet the demanding and rapid changes in the field of journalism and mass communication. As AEJMC entered the Year 2000, it had grown to some 3,300 members worldwide and was publishing three quarterly research journals, two annuals and six newsletters each year. The future looked especially exciting as AEJMC added online publishing to its list of accomplishments with the Fall 2000 issue of Journalism and Mass Communication Abstracts.
Today, the number of members has risen to 3,700 from 50 countries. AEJMC members now affiliate among 17 divisions, 9 interest groups and two commissions (the latter two types of groups were added in 1989). Annual conventions have continued to produce record numbers for the Association with more than 2,300 delegates attending the 2006 convention in San Francisco, California. That same year, AEJMC ventured farther into uncharted digital terrain with an updated web site, and in 2007 with the addition of an online forum, news center and job board. Most recently, in March 2007, the Association formed a strategic planning design team to help shape and guide the future of the Association. With its upcoming centennial and plans for a new publication detailing its history, the Association has indeed come a long way in the 21st century.