Small Programs 2014 Abstracts
Pedagogical Approaches to Student Run Firms Using Experiential Learning: A Case Study for Small Programs • Carolyn Kim, Biola University • Experiential learning in public relations programs often come through the launching of a public relations student-run agency. This study focuses on a strong example of a student-run PR agency that was launched in a small program on a private university campus in Southern California. Findings from this case study suggest that student-run agencies can effectively be launched, even with limited resources, to strategically meet program learning outcomes. Additionally, benefits of student-run agencies include increased prominence of the program within the community, which can provide more internship and networking opportunities for students, as well as strong pre-professional preparation for students who participate in student-run agencies.
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